There's no doubt that the topic about making money with a blog is very
extensive, all of which is made more complex by the huge number of
people expressing their own opinions.
I will give my own opinion but I will do it in such a way that it is
concise and easy to understand. Of course, there will be sections which I
will not cover in depth but rest assured because I will cover them in
the future on this very blog.
The one thing I want to make very clear before I start to talk about the topic of blogging is the following:
Blogging is just a vehicle to making money online.
The reason why I say this is that 99% of people do not make a full time
living directly from their blogs. Of course, there is that small 1%
which end up doing so but that’s the tiny minority. Most people online
use blogs as a tool to make money online. I’m not stopping you from
trying to be that 1% which makes a full time income solely from a blog,
however, it is far easier and more lucrative (financially) to use
blogging as just a vehicle to making money online. And it’s a very
powerful vehicle if used correctly.
Why Blog?
The number one reason why you should blog is because the search engines (especially Google) love them!
And the reason why they love them is because blogs tend to have the
freshest and most up to date content on the Web. Search engines thrive
on relevancy and indexing new and fresh content is up there.
As a consequence, blogging has the power to help you get high rankings
for target keywords as long as you've done your on page SEO correctly.
Content Is King
Because the search engines love indexing new and fresh content on blogs, it is suffice to say that content is king!
You have to continuously add new content to your blog, whether it be
daily, weekly or fortnightly. The more often the better, however, keep
it to a maximum of 1 new post per day.
If you want to see the benefits of posting new content frequently, take a
look at Problogger. It was started by Australian Darren Rowse back in
2002 and he has posted something new everyday since. In the process, he
makes a full time living from his blog as well as being the biggest
blogger in Australia and one of the biggest in the world.
This should be enough to show you the power of blogging.
You Pitch, You Lose
I have to point out that posting new content does NOT refer to finding a
new product to promote and blatantly pitching it on a blog post.
That’s not what blogging is about.
Blogging is all about giving visitors useful and interesting content
about a certain topic so that they return to your blog for more in the
future.
Blatantly pitching a product is just going to turn visitors (and
potential future customers) away. And given that they barely know you,
what chances are there that they will buy from you right away? Ask
yourself: would you buy something from a person you've only just met?
The best way to make money with a blog is by using your blog as a medium
through which online visitors can get to know you and what you are
about. Use a blog to build rapport and trust with them.
Build A List
In the previous section, I did not say that you shouldn’t promote your
products or services on a blog. In fact, you should and I encourage it.
However, it has to be dome in an intelligent.
This is where you need to use list building.
You should use your blog to build a list of subscribers or, in other
words, a list of people interested in what you are all about. This
involves grabbing people’s first names and email addresses using what is
commonly called an opt in form. However, you have to give them
something enticing in return for their details.
Here are a couple of ideas:
- access to a weekly newsletter
- a free video
- a free report
- a free ebook
- a free audio recording
Once people enter your list, then you can start sending them information
about your products and services and potentially make sales and get
customers.
The Key To Making Money With A Blog
At the end of the day, the key to a powerful money making blog is great regular content. Think about it this way.
The better and more regular your content is, the higher your blog will
rank in the search engines. And the higher your rankings, the more
traffic your blog will get. And the more traffic it gets, the more
people opt into your list. And the more people that join your list, the
more sales and customers you can make.
It couldn’t get any simpler!
To conclude, I would like to say that if you could not understand some
of the terminology used and topics covered in this post, don’t worry. As
I said at the beginning, I will covering them in greater detail in the
future. The most important thing is you understand the general concept
around how to make money with a blog.
by:
Martin Sejas
You must realize that it doesn't matter what you are selling, the truth
of the matter is that you will face rejections and refusals. Instead of
looking at a "No" in a negative way, look at it as feedback that you are
receiving to help you master your skills. However, know that it doesn't
matter how often you hear the word "no" it's a tough thing to take.
