Intriguing blog entries will not only attract new traffic to the site
but will also compel visitors to return. Blog posting which is the
literal backbone to the success of the site should always strive to
target the interest of readers. No matter what style of posting you have
adopted your goal should be to get a reaction from the blog reader.
When people post comments to your site it is then clear that you have
engaged your readers. The more people interact the greater the 'buzz'
your site generates and the more 'social proof' it demonstrates to new
visitors.
Here are 5 reactions you can expect from visitors that will help build
traffic and loyalty when your blog posting is intriguing enough to
generate a response.
Reader Becomes Intrigued
The choice of topic and 'angle' you take when posting are the keys to
gaining the readers attention. Your subject needs to something people
are concerned about or of interest to them. Once interest has been
established and the blog reader has become more intrigued magical things
begin to happen.
Reader Contributes
People may agree or disagree with what you wrote and if their interest
level is strong enough they will likely post comments in response.
Obviously not everybody will share similar opinions or perspectives
which is what helps to create an even bigger 'stir' to the mix.
Reader Gains Confidence
When people 'verbalize' their opinions in writing it helps to strengthen
their own convictions. As others comment in support of your own views
you than gain more confidence in yourself and your position within the
group.
Reader Learns
As additional responses are posted more information is added or shared
pertaining to the subject which thereby inevitable increases your own
pool of knowledge. Since the subject is something of interest who does
not want to learn more about it?
As previously mentioned not everybody will share the same opinions and
the sharing of these different perspectives can be enlightening for
everybody involved.
Reader Is Encouraged to Return
Becoming involved in a discussion on a blog creates a stronger sense of
community and belonging for the participants. Gaining a little knowledge
and confidence also adds tremendously to the positive experience. When
you factor in that the topics discussed are things participants have an
interest in it is understandable they would want to share the same
experience again. Now the loyalty of the blog reader grows stronger and
their return becomes more likely.
The objective of any blog entries is to engage your readers to
participate in discussions or post comments. This interactivity helps to
validate the site itself demonstrating a sort of 'social proof' to any
new visitors. When a blog reader responds to anything posted on the site
their response sets off a 'chain reaction' that often leads to
additional traffic and greater loyalty. These 5 reactions as reviewed
here today are normally stimulated by any blog posting that poses
questions or takes a definitive stance on topics or issues. The goal of
any post is to get visitors to post comments which can fuel the type
reactions spoken of here. In the end if your site shows lots of activity
it demonstrates the signs of life most visitors are seeking.
by: TJ Philpott
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